The Business of Crafts, Culture & Heritage
Announcing Jaipur Creators Week
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Start your fashion, jewelry or home goods business in 10 days
Handmade India:
A Craft-Driven Ethos
Crafts are India's second-largest employer after agriculture. They are also romantic, generational skills—and beautiful, vanishing cultures pushed to the margins of the Indian economy. Yet crafts are central to climate solutions, higher Indian GDP, better quality of life, decarbonized raw materials, and India's soft power. The Economy3 and Weave3 projects treat crafts as a gateway to meaningful economic transformation.
Focus
The Jaipur Crafts Festival focuses on the business of crafts, culture, and heritage. Others explore aesthetics, history, and symbolism. We focus on a differentiation strategy that reestablishes the link between quality and price at scale—restoring value to skilled work, traceable materials, and place-based economies.
Audiences
We design culturally grounded, insider programming for crafts professionals, brands, fans, and friends of handmade.e.